ezSEARCH delivers the first effective universal site search experience to your visitors. ezSEARCH uniquely addresses two fundamental truths of the web: online consumers search by topic, not by media format; and text is the navigation currency of the web. EveryZing’s ability to extract and index the full text from any audio or video file — combined with our industry-leading site search capability — enables your visitors to find all of the relevant results for their keyword searches across all of your content (text, audio and video) in a single, integrated search. As a result, ezSEARCH drives increased consumption and creates more targetable advertising inventory for “infotainment” web sites.
It’s not really magic, just really clever. ezSEARCH can do what it does because of EveryZing’s:
We automatically extract the key words, topics, and other information from your web content to ensure that whenever a consumer searches a term or phrase that relates to any multimedia files on your site, the search results point directly to the relevant audio and video content, as well as text.
Every word in our automated transcript output includes a time-stamp, enabling your users to “jump to” the precise portion of the audio or video file they are interested in.
Once the text output has been generated, it is processed by EveryZing’s proprietary natural language processing technology to identify key terms, concepts, people, places and other valuable entities to create automatic “tags” for your content.
Wherever the information a consumer is seeking may reside – in text, images, audio or video – ezSEARCH will find it and deliver it, along with the associated contextuallyrelevant advertising. Users can easily navigate and refine the universal search results with our industry leading dynamic navigation features.
ezSEARCH is delivered as a hosted solution, with unlimited scalability to handle your business regardless of the number of videos, documents, images, etc. and regardless of the number of users you need to support.
ezSEARCH is built on EveryZing’s proprietary and patented core technology and is delivered as a hosted software-as-a-service (SaaS) solution; EveryZing can handle everything, effecting the universal site search remotely while making the entire process transparent to the client. Or if the client prefers, they can opt to federate ezSEARCH results into their existing site search experience via runtime API calls. All major functions of ezSEARCH can be managed via RAMP, EveryZing’s management console.
| Features | Benefits |
|---|---|
| • Full customization of search results pages including custom headers, footers, color schemes, and layout. | • The ezSEARCH solution is seamless to your end users, and conveys the full effect of your brand and user experience. |
| • Multiple content format and ingestion capabilities including crawling, feed-based, and stream capture. | • Integration of the service requires virtually no effort from your site operations team. ezSEARCH can ingest content from virtually any source. |
| • Time-stamping of every word in the index. | • Users are presented with text “snippets” from within each episode, and can “jump to” the precise moment in the episode where their keyword is mentioned. |
| • Flexible results presentation including federated and blended results across formats. | • Enables EveryZing’s patented “jump to” functionality to enhance the end user experience and drive site engagement. |
| • “Faceted” navigation of content based on custom attributes. | • Delivers a search & browse experience to meet the widest needs of your users. |
| • Keyword “merchandising” capabilities. | • Ability to editorially manage the search results to promote specific content within the search results. |
Search is the primary mode of navigation on the web, and a better search experience will keep users on your site longer.
Industry research projects that within three years nearly 87 percent of all internet users in the U.S. will be regularly viewing online video – an audience of well over 150 million people. Surfacing your audio and video content as part of a user’s overall search experience is the key to driving increased multimedia consumption and the associated advertising opportunities. ezSEARCH ensures that all of your audio and video content is rapidly processed and indexed for inclusion in your user’s search results, including visually relevant text “snippets” and dynamic thumbnails.
Exposing a previously buried treasure trove of multimedia content opens a new stream of advertising revenue. In addition, ezSEARCH provides enhanced targeting opportunities from the rich metadata that wraps your audio and video content. With video advertising commanding premium pricing, enhancing multimedia consumption and targeting is the key to unlocking this $4 billion advertising opportunity.
